Post Production

RAA - Footy Partnerships

This campaign celebrates RAA’s unique connection to South Australian footy, showcasing their partnerships with the Crows and Port Adelaide through dynamic content across TV, digital, and in-stadium platforms.

Objective

Working with local SA creative agency KWPX, this campaign aimed to highlight RAA’s deep connection with South Australian footy culture by emphasising RAA as the only organisation committed to supporting both local AFL clubs.

Problems

Capturing the essence of South Australian footy pride and ensuring authentic representation of both clubs while appealing to a broad local audience.

Process

We provided Pre-Production, Production, and Post-Production services, working closely with KWPX and featuring RAA talent, Crows and Port Adelaide players, and real South Australian footy fans. The project spanned three shoot days across multiple locations, culminating in a range of content for TV, BVOD, in-stadium displays, and online platforms.

Outcomes

The campaign delivered a comprehensive suite of commercials and digital content, celebrating South Australian footy passion and RAA’s unmatched local commitment.

Three hero commercials were produced, each highlighting RAA’s connection to South Australian football through the Crows and Port Adelaide.
The content was adapted into various formats, including TV, BVOD, in-stadium displays, and digital channels, ensuring broad reach and engagement throughout the footy season.

We built a story around capturing the small, but significant moments that bring all of South Australia's footy fans together. A real love-letter to footy, no matter the team that you go for.

Thomas, Director

Stepney Studios

RAA - Footy Partnerships

Outcomes

Get Our Free Video Shoot Brief Template For Marketers*