Video production is an essential tool for businesses in this digital-first world. If you’ve recently Googled “how much does a video cost to make,” you’ve landed in the right place. While we can’t directly answer this question, we can provide some clarity on the costs of video production—more specifically, what can add to or reduce the final bill.
To give you a quote for your project, there are a few key “ingredients” that we, as a production company, need to consider.
Ingredient One: The WHY (Purpose of the Video)
Why do you want this video made? Is it for a new product launch or refreshed branding?
Whether it’s brand awareness, education, or driving conversions, each purpose requires different approaches and production methods. Once your purpose is clear, we can move on to the next ingredient…
Ingredient Two: The WHAT (Deciding the Deliverables)
What do you want to create? If you’re unsure, a simple way to answer this question is: Where will the video be published?
Determining this ahead of time will help ensure the video meets platform-specific needs during pre- and post-production. Below are some common deliverables we’ve worked on for previous projects:
- Video optimised for Social Media: Usually short, attention-grabbing clips.
- Video optimised for Websites: Often longer-form videos designed to engage website visitors, answer common questions and build trust in your brand
- Video optimised for Television: High-quality productions adhering to broadcast standards, usually with larger marketing goals- Video optimised for internal communications: Usually content that assists with onboarding staff, reinforcing brand values and can even be casual and comedic in nature. Whatever suits your brand!
Ingredient Three: The HOW (Concept Development)
How will you visually communicate the WHY of your video while adhering to the WHAT?
This is the most creative part of the process. The story you want to tell is often developed through storyboards and creative briefs. Sometimes, it’s a simple brief and shot-list. It all depends on the complexity of your project. At this stage, we (your Production Company) also determine the technical aspects of capturing your ideas on camera.
What Happens if You’re Missing the WHY?
Not to worry—this was probably decided before you Googled, “how much does a video cost to make.” You likely already know why you want the video. However, it’s always helpful to us, as a Production Company, to know the key reasons why.
What Happens if You’re Missing the WHAT and the HOW?
These “ingredients” can either be provided by us at Stepney Studios or prepared by you. If we need to develop them, the quote will be delivered in two stages: first, for developing the WHAT and HOW, and second, for the production (the “baking of the cake”). Providing an all-inclusive quote upfront is difficult without these details.
If you come to the table with the WHAT and the HOW ready, it will save you time and costs in the long run!
The question, “how much does a video cost to make,” doesn’t have a one-size-fits-all answer. It’s a nuanced process influenced by your goals, vision, and resources. By understanding the WHY, WHAT, HOW, and WHEN of your project, you can make informed decisions and create impactful content aligned with your objectives.
If you’re ready to bring your video vision to life, Stepney Studios can help you navigate every step of the process—from concept to production. Let’s create something great together.
FAQs
What influences the cost of video production?
Key factors include the purpose, type of deliverables, concept complexity, and budget. Additional elements like location, talent, and special effects also affect costs.
How can I save on video production costs?
Prepare clear goals, concepts, and deliverables in advance. Write a project brief, and be prepared to assist with writing interview questions (if filming interviews), and assist with the marketing strategy for your project.
Is it worth investing in high-quality production?
Yes. Professional videos enhance brand perception, engagement, and conversion rates, making them a valuable long-term investment. We can always assist with recommending project scopes, especially if we have a solid understanding of your project goals. Need to recruit for 1-2 more staff members? We probably won’t recommend you make an entire movie to do so!
What are the hidden costs in video production?
Potential hidden costs include location permits, overtime fees for crew, and post-production changes beyond the original scope. This is why it’s important to have a production company fully understand the scope of the project and the deliverables required. At Stepney Studios, we follow a specific process to provide you with an accurate project breakdown to best avoid hidden costs before they arise.
How do I decide on a production company?
Choose a company with industry experience, a strong portfolio, and transparent pricing.
Can I create a professional video with a small budget?
Absolutely! With clear goals and creative solutions, even low-budget videos can make a big impact.
