The objective of this project was to develop a series of impactful assets to assist with AIB’s refreshed brand identity. Our aim was to emphasise the practical value of their MBA program, designed specifically for real-world application and immediate business impact.
AIB had the foundational rebranding documents, but didn’t have the creative concepts needed to bring their vision to life. Developing these concepts and scripting was a critical part of the process, ensuring we communicated AIB’s brand values and the core messaging of their rebrand.
For the AIB ad, our process began with in-depth creative development, ensuring the concepts and scripting aligned seamlessly with AIB’s rebranding values and messaging. We then moved into full production. To elevate the visual impact, we incorporated VFX, adding dynamic elements that enhanced the story. The entire project was handled with precision, delivering a series of polished videos for online-first use.
Over a full day shoot with three unique sets, a 10-person crew and three actors, AIB’s hero video was created. The result? A fast paced and engaging hero video that captured AIB’s rebranding brought to life.
Working with Stepney Studios on this campaign was so smooth. From the first discovery call, it was clear that the team not only got the vision but also understood the target market and their drivers. And because they understood the project so well, we got to be way more collaborative. It often felt like we were part of one team rather than client and production studio.
I really appreciated the team's responsiveness and flexibility, which helped us move quickly with the project - we had a hard and pretty aggressive deadline.
But other than the professionalism and high quality work, they're just genuinely great people and a pleasure to work with! 10/10 would recommend.
Ever been asked to fill out a shoot brief without knowing where to start? Our ‘Shoot Builder’ is custom-built to help you brief your video team, in language that you (as a marketer) will understand.
