Working with local SA Agency, KWPX our goal was to produce a series of television commercials for Credit Union SA’s CU SA campaign.
As this campaign centres itself around real life South Australians, we needed all aspects of the TVC to feel authentic. The question most asked was ‘how can we make the most South Australian AD, while also keeping it authentic to everyday life?’.
We provided pre-production, film production and post-production services for this campaign.
We kept the cinematography on this project very natural with handheld movements and wider lenses. The lighting was airy and bright, naturally lit by the sun and staying away from anything too dark or moody.
This was an absolute blast to produce, it makes it easier focusing on local talent, crew, and creatives all working towards a shared goal, showcasing what makes us so great!
We provided delivery across TV, Web and Social.
The aim with this commercial was to give any local viewer the opportunity to point at their TV and say 'that looks just like my mate!', and by utilising local talent and locations I think we provided just that.
Agency
Production Managers: Alex Cotterell, Ben Spry
Creative Directors: Ella Maude-Wilson, Jazz King
Account Director: Cassandra Demasi
Photographer: Taras Zagajewski
Production
Director: Thomas Schaefer
Producer: Cooper Rees-Jones
1st AD: Waeel Nassereddine
Producer’s Assist: Henry Reimer Meaney
DOP: Emerson Hoskin
1st AC: Ella Burton
Gaffer: Richard Rees-Jones
Best Boy: Tom Schell
Art Director: Geoff Tarr
Hair and Make up Artists: Fiona Rees-Jones, Sue Taylor
Behind the Scenes Video: Isaac Warren
Unit Manager: Jasmin Watkins
Locations Manager: Scott McCarten
Post-Production
Editors: Billie Lambert-Stockman, Thomas Schaefer
Colourist: Thomas Schaefer
Sound Designer & Mix: Scott Illingworth
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