Working alongside creative agency KWPX, we needed to portray the concept ‘it all started in the back shed’ in a way that was engaging to the everyday Aussie audience. Everybody uses their shed in unique ways, so ensuring that each use-case was seen & heard was the primary objective.
Finding real life success stories of people that started in their back shed was integral to the success of the storylines and continued campaign for Olympic Industries.
Providing pre-production, production and post-production services, we aimed to capture real and design sheds to make the campaign as realistic as possible.
We worked closely with KWPX to produce a range of stories for Olympic Industries, showcasing how their sheds can be more than just worksheds—they’re spaces to build, work, test, train, fail, and succeed.
We basically all had a memorable story about something that's been built, broken, fixed or started in a shed while preparing for this work. It's a story that's so close to many Australians' hearts, and I think that's pretty special.
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