Post Production

The Embrace Collective, Activate Masterclass

Working with the Embrace Team as well as local sports stars we helped bring the Activate Sports Playbook to life through a series of fun and informative educational videos.
Objective

The project aimed to create a series of concise and impactful ‘Masterclass’ snippets, and one overall Masterclass Video for The Embrace Hub’s Activate Sports Playbook, targeting players, parents, and administrators with key educational content.

Problems

Our main challenge was breaking down the Activate Sports Playbook into easily digestible content bits whilst remaining true to brand and  keeping the videos engaging for parents and educators.

Process

The team worked through Post-Production with The Embrace Collective, working directly with their Producers and Marketing team. We also assisted by capturing pickups and additional content with the right talent to produce professional, targeted videos.

Outcomes

We produced six engaging video assets for the Activate Sports Playbook, including a comprehensive hero video (full Masterclass) and a series of shorter, easily digestible videos designed for educators. These videos effectively showcase the Playbook’s key content, providing valuable resources for the sports community.

  • The hero video was created for online distribution and is prominently featured on the Embrace Hub’s website under the Activate Sports tab, serving as a central resource for users.
  • A collection of social-friendly video snippets, extracted from the hero video, highlights key talking points to maximise engagement and reach on social media platforms.

Thomas and his team at Stepney Studios have been incredible to work with. Calm, patient, flexible and a joy to work with on event shoot days, and communicative and efficient during post-production. We'll definitely be repeat clients and we're so happy to have found you! Thanks so much.

Claire Groves, Senior Marketing Manager
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The Embrace Collective